You learned how to inject. Now learn how to run the business behind it.
The Aesthetic Growth Lab is a streaming library of short, practical courses that teach clinic owners and practitioners everything hands-on training skipped — compliance, marketing, branding, strategy. Each module is under 30 minutes and comes with the workbook you need to actually implement it.
You’re an incredible injector. The business side is harder than anyone warned you.
You invested thousands in hands-on training — and almost nothing you learned there tells you how to actually run a clinic.
Your calendar is full, but your bank account doesn’t feel like it.
You’re winging pricing, contracts, consultations and team management, then lying awake wondering if you got it wrong.
You don’t want another generic small-business course. You want training that understands the aesthetic industry — AHPRA, TGA, consults, rebooking, the lot.
You love the clinical work. You just don’t want the business to keep costing you evenings, weekends and weekends of energy.
If you’re nodding, this isn’t a personal failing. It’s a gap in the training pathway. Aesthetic training teaches you to deliver brilliant clinical results — not how to price, market, staff or scale the business around them. The Aesthetic Growth Lab was built to close that gap.
Explore The Courses
The strategic foundation every client-facing decision flows from — values, voice, positioning and a visual identity that feels unmistakably you.
Get anytime access to our growing collection of classes, workshops, and exclusive content. New items added every month.
Built for clinic owners at every stage of the CEO transition.
Whether you’re setting up your clinic for the first time or you’ve been running one for years, there’s a version of The Aesthetic Growth Lab that meets you where you are.
You’ll find this is for you if:
You’re a practitioner who has recently opened, or is about to open, your own clinic and wants to set the foundations up correctly from day one
You’ve been operating for a while and realise the business side has always felt like something you were managing around, not leading
You’re fully booked but not building the financial position you expected, and you suspect pricing is part of the answer
You want to bring on a team, scale your revenue, and stop being the only person generating income in your clinic
You’re ready to run your business with the same confidence and precision you bring to the treatment room
Your Host
Chloe McGrath
FOUNDER | THE AESTHETIC COLLECTIVE
Chloe McGrath is a seasoned marketing and branding expert with over a decade of specialised experience in the aesthetics industry. As the Founder and Director of The Aesthetic Collective, Chloe has dedicated her career to helping aesthetic clinics and practitioners articulate their brand stories, connect authentically with their audiences, and grow with confidence in an ever-evolving and highly regulated market.
For the past eight years, Chloe has led The Aesthetic Collective in delivering strategic, compliance-aware marketing solutions, from digital strategy and social media to brand identity and website experience, that support small and medium practices to thrive. Her deep understanding of both consumer behaviour and trade marketing equips her to navigate the unique challenges of the aesthetics landscape, fostering long-term client success through personalised, purpose-driven solutions.
Chloe is passionate about empowering clinic owners and practitioners to build brands with clarity, integrity and impact. She combines industry insight with thoughtful strategy to help businesses not just compete, but lead.
Whether guiding social media coaching, shaping brand strategy, or building tailored marketing frameworks, Chloe is committed to supporting her clients through every stage of growth with expertise and care.
A curriculum designed around the real challenges of clinic ownership.
Each course in The Aesthetic Growth Lab is self-paced, practical, and built around the specific realities of running an aesthetic clinic in Australia. Every program includes pre-recorded video content, downloadable workbooks, and plug-and-play tools you can put to work immediately.
Why The Aesthetic Collective built this.
The Aesthetic Collective was built around a simple belief: that the aesthetics industry deserves better resources, better education, and better support.
Over time, it became clear that one of the most consistent gaps wasn’t clinical, it was business. Talented practitioners opening clinics without the tools to run them. Fully booked owners who weren’t building financial security. Clinicians making decisions about their most important professional investment without the framework to do it well.
The Aesthetic Growth Lab is our answer to that gap.
It isn’t generic business education with an aesthetics coat of paint. It’s a curriculum built from the ground up for clinic owners, their industry, their numbers, their challenges, and their ambitions.
Because the shift from practitioner to CEO is one of the most significant professional transitions a person can make. It deserves proper support.
Ready to lead your clinic like the CEO you are?
Explore the curriculum and find the course that meets you where you are right now.
Contact Us
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